"Bloody" in BrE/AusE

[Jesse Sheidlower]

Read on, ye fans of differing national standards of vulgarity:

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 http://news.ft.com/cms/s/da265bf2-b024-11da-a142-0000779e2340.html

 Australia challenges UK ban of 'bloody' tourist ad

 Australia's tourist chiefs are considering an appeal against a British ban
 on using the word "bloody" in television advertisements that form the core
 of an A$180m international marketing campaign.

 The advertisement showcases Australia's beaches and the outback and ends
 with a bikini-clad, blonde-haired woman asking potential visitors "So
 where the bloody hell are you?" as she wrings sea water out of her hair.
 However, Britain's TV advertising watchdog, the Broadcast Advertising
 Clearance Centre, on Thursday ruled that the slogan failed the taste test
 and that "bloody" should be edited out, although it will be allowed online
 and in print.

 [...]

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Best,

Jesse Sheidlower
OED

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