Neologisms successfully spread by marketers

[RonButters at AOL.COM]

In a message dated 10/20/06 11:54:51 PM, mcovarru at PURDUE.EDU writes:


> Nobody can even think of another word other than the
> brand name for moving stairs. 
> 

How about "moving staircase"? Cf. "moving walkway," a parallel compound (if 
it has a single-word synonym, I can't think of it).

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