McDonald's tells Webster, "Take this McJob and shove it"

[Karl Hagen]

It seems obvious to me that this new round is just a PR stunt, as was
the OED badgering. The point can't really be to get the dictionaries to
change. Only a someone completely ignorant of how dictionaries work
could think such a campaign would be effective, and whatever else
McDonald's executives might be, I don't attribute them with such ignorance.

This campaign does, however, get McDonald's a lot of free media through
which they can propagate their McMessage. And I've noticed paid
commercials in which McD's extols the virtues of working at their fine
establishments.

Benjamin Zimmer wrote:
> ---------------------- Information from the mail header -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Benjamin Zimmer <bgzimmer at BABEL.LING.UPENN.EDU>
> Subject:      =?WINDOWS-1252?Q?Re:_McDonald=92s_tells_Webster,_?=
>               =?WINDOWS-1252?Q?=93Take_this_McJob_and_shove_it=94?=
> -------------------------------------------------------------------------------
>
> On 6/7/07, Dennis Baron <debaron at uiuc.edu> wrote:
>> There's a new post on the Web of Language
>>
>> McDonald's tells Webster, "Take this McJob and shove it"
> [snip]
>> www.uiuc.edu/goto/weboflanguage
>
> Is McDonald's still pestering Merriam-Webster about "McJob"? I thought
> they gave up on that in 2003 and had recently redirected their
> energies to the OED.
>
>
> --Ben Zimmer
>
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