McDonald's tells Webster, "Take this McJob and shove it"

[Barnhart]

It never ceases to amaze me how ignorant of how language operates
particularly when they have an agenda.

Scientologist lawyers tried to get the Thorndike Barnhart definition more
to their liking.  They failed.

Regards,
David

barnhart at highlands.com


American Dialect Society <ADS-L at LISTSERV.UGA.EDU> writes:
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>Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>Poster:       Karl Hagen <karl at POLYSYLLABIC.COM>
>Subject:      Re: =?ISO-8859-1?Q?McDonald=27s_tells_Webster=2C_=22Take_?=
>              =?ISO-8859-1?Q?this_McJob_and_shove_it=22?=
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>
>It seems obvious to me that this new round is just a PR stunt, as was
>the OED badgering. The point can't really be to get the dictionaries to
>change. Only a someone completely ignorant of how dictionaries work
>could think such a campaign would be effective, and whatever else
>McDonald's executives might be, I don't attribute them with such
>ignorance.
>
>This campaign does, however, get McDonald's a lot of free media through
>which they can propagate their McMessage. And I've noticed paid
>commercials in which McD's extols the virtues of working at their fine
>establishments.
>
>Benjamin Zimmer wrote:
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>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>> Poster:       Benjamin Zimmer <bgzimmer at BABEL.LING.UPENN.EDU>
>> Subject:      =?WINDOWS-1252?Q?Re:_McDonald=92s_tells_Webster,_?=
>>               =?WINDOWS-1252?Q?=93Take_this_McJob_and_shove_it=94?=
>>
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>>
>> On 6/7/07, Dennis Baron <debaron at uiuc.edu> wrote:
>>> There's a new post on the Web of Language
>>>
>>> McDonald's tells Webster, "Take this McJob and shove it"
>> [snip]
>>> www.uiuc.edu/goto/weboflanguage
>>
>> Is McDonald's still pestering Merriam-Webster about "McJob"? I thought
>> they gave up on that in 2003 and had recently redirected their
>> energies to the OED.
>>
>>
>> --Ben Zimmer
>>
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