McDonald's tells Webster, "Take this McJob and shove it"

[Rick Castello]

On Thu, June 7, 2007 3:22 pm, Karl Hagen wrote:
>
> This campaign does, however, get McDonald's a lot of free media through
> which they can propagate their McMessage. And I've noticed paid
> commercials in which McD's extols the virtues of working at their fine
> establishments.

     In fact, a new commercial features a female VP at McDonald's,
     showing how she rose through the ranks from a school-age McJobber
     to her current role in corporate management.

     Not one bit of the commercial mentions a food item.

     Almost seems crafted as a response to the "McJob" label, doesn't it?

     -Rick

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