pepsi offers "more happy"

[Douglas Kenter]

A new advertising push from PepsiCo comes with the slogan, "More
Happy," which I think is intended to mean something like "More
Happiness" rather than "Happier," though the meaning could be along
the lines of:

"Pepsi makes you more happy."

And, though somewhat odd, "More Happy" does seem a bit more coherent
and clever to me as a slogan than "More Happiness" or "Happier" would
be.

Still unexplained is the motivation behind the orthography of the
recent Will Smith movie, "The Pursuit of Happyness"


Doug Kenter

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The American Dialect Society - http://www.americandialect.org