Humira pronunciation

[Benjamin Lukoff]

Saw an ad for Humira, the anti-rheumatoid arthritis drug, in a recent copy
of Arthritis Health Monitor. In the "Consumer Brief Summary" (shouldn't
that be "Brief Consumer Summary"?) they give its pronunciation as
"HU-MARE-AH." Leaving aside for the moment the fact that, in all caps, you
can't tell where the stress is supposed to go (it's on the second
syllable, as it turns out), I was surprised to see "MARE" instead of
"MEER" or "MEYE." Does this have anything to do with the fact that Abbott
Labs is headquartered in North Chicago?

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