Humira pronunciation

[Barbara Need]

Well, that's what they have been saying on the TV ads (with stress on
the second syllable). Though recent takes seem to be raising to lax [I].

Barbara

On 20 Feb 2008, at 15:02, Benjamin Lukoff wrote:

> Saw an ad for Humira, the anti-rheumatoid arthritis drug, in a
> recent copy
> of Arthritis Health Monitor. In the "Consumer Brief
> Summary" (shouldn't
> that be "Brief Consumer Summary"?) they give its pronunciation as
> "HU-MARE-AH." Leaving aside for the moment the fact that, in all
> caps, you
> can't tell where the stress is supposed to go (it's on the second
> syllable, as it turns out), I was surprised to see "MARE" instead of
> "MEER" or "MEYE." Does this have anything to do with the fact that
> Abbott
> Labs is headquartered in North Chicago?
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org