Humira pronunciation

[Benjamin Lukoff]

Odd. I wouldn't think "mir" would be "MARE" in any variety of SAE.

On Wed, 20 Feb 2008, Barbara Need wrote:

> Well, that's what they have been saying on the TV ads (with stress on
> the second syllable). Though recent takes seem to be raising to lax [I].
>
> Barbara
>
> On 20 Feb 2008, at 15:02, Benjamin Lukoff wrote:
>
> > Saw an ad for Humira, the anti-rheumatoid arthritis drug, in a
> > recent copy
> > of Arthritis Health Monitor. In the "Consumer Brief
> > Summary" (shouldn't
> > that be "Brief Consumer Summary"?) they give its pronunciation as
> > "HU-MARE-AH." Leaving aside for the moment the fact that, in all
> > caps, you
> > can't tell where the stress is supposed to go (it's on the second
> > syllable, as it turns out), I was surprised to see "MARE" instead of
> > "MEER" or "MEYE." Does this have anything to do with the fact that
> > Abbott
> > Labs is headquartered in North Chicago?
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

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The American Dialect Society - http://www.americandialect.org