Humira pronunciation

[Alice Faber]

Agreed. But MARE could be pronounced /miyr/.

Benjamin Lukoff wrote:
> Odd. I wouldn't think "mir" would be "MARE" in any variety of SAE.
>
> On Wed, 20 Feb 2008, Barbara Need wrote:
>
>> Well, that's what they have been saying on the TV ads (with stress on
>> the second syllable). Though recent takes seem to be raising to lax [I].
>>
>> Barbara
>>
>> On 20 Feb 2008, at 15:02, Benjamin Lukoff wrote:
>>
>>> Saw an ad for Humira, the anti-rheumatoid arthritis drug, in a
>>> recent copy
>>> of Arthritis Health Monitor. In the "Consumer Brief
>>> Summary" (shouldn't
>>> that be "Brief Consumer Summary"?) they give its pronunciation as
>>> "HU-MARE-AH." Leaving aside for the moment the fact that, in all
>>> caps, you
>>> can't tell where the stress is supposed to go (it's on the second
>>> syllable, as it turns out), I was surprised to see "MARE" instead of
>>> "MEER" or "MEYE." Does this have anything to do with the fact that
>>> Abbott
>>> Labs is headquartered in North Chicago?
>>>
>>> ------------------------------------------------------------
>>> The American Dialect Society - http://www.americandialect.org
>> ------------------------------------------------------------
>> The American Dialect Society - http://www.americandialect.org
>>
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org


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Alice Faber                                    faber at haskins.yale.edu
Haskins Laboratories                           tel: (203) 865-6163 x258
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The American Dialect Society - http://www.americandialect.org