Roasteria

[Benjamin Barrett]

That's a great point, too.

While looking around a bit more, I found a definition of a roasteria:

Sometimes small retailers open what is called a "roasteria," where the
coffee roaster is in prominent view. It can be in the front window of
the store or behind a glass wall so customers can watch the roasting
process. (by Bruce Milletto on Aug. 17, 2006; http://espresso101.com/newsletter/1593)

I also found a few more instances of roasteria in names:

Caribbean Roasteria (of Newfoundland)
L'Aveggio Roasteria (of NY)
Legal Beans Micro-Roasteria (of NJ)
Cafe Cafe Coffee House and Roasteria (of LA)

Because they aren't influenced by the "Roasteria" in Vivace's name,
even better citations than the one from The Seattle Times are:

Ancora Coffee Roasters in Madison will open its new roasteria and
company offices at Main Street Industries. (evidently from the
Milwaukee Journal Sentinel, 30 September 1996; cited at http://www.highbeam.com/doc/1P2-6466075.html)

Scott Rao (the original Rao's Rao) just opened a new cafe and
roasteria n Hadley Mass. called Esselon Coffee Roasting Company.
(posted by Sutono, http://coffeegeek.com/forums/worldregional/useast/242211)

Ancora honors these farmers and the commitment to quality by roasting
the beans to perfection at our roasteria in Madison, Wisconsin. (http://www.ancoracoffee.com/Index.aspx
)

Get all the latest updates from the Roasteria (http://www.cafekubal.com/wholesale_coffee.html
)

Whether the -ia is Spanish or Italian, it seems this word has taken
root. BB

On Jul 13, 2008, at 11:22 PM, Marc Velasco wrote:

>
> Italian as in pizzeria ?  Likely, I was thinking mainly of the
> coffee-growing countries they might purchase from.  This actually
> seems more
> like a branding thing... cafes sell coffee... we sell _roast_.
>
>
>
> On Mon, Jul 14, 2008 at 2:06 AM, Benjamin Barrett <gogaku at ix.netcom.com
> >
> wrote:
>
>> ---------------------- Information from the mail header
>> -----------------------
>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>> Poster:       Benjamin Barrett <gogaku at IX.NETCOM.COM>
>> Subject:      Re: Roasteria
>>
>> -------------------------------------------------------------------------------
>>
>> That's a possibility I hadn't thought of. Given the power of Italian
>> in the espresso domain, though, my money remains on Italiano :) BB
>>
>> On Jul 13, 2008, at 10:58 PM, Marc Velasco wrote:
>>
>>> Could be from the Spanish too (which probably has similar
>>> construction
>>> rules).
>>>
>>> shoe : shoestore
>>>
>>> zapato : zapateria
>>>
>>> maybe they sell 'roast' ?
>>>
>>> On Fri, Jul 11, 2008 at 5:32 PM, Benjamin Barrett <gogaku at ix.netcom.com
>>>>
>>> wrote:
>>>
>>>> ---------------------- Information from the mail header
>>>> -----------------------
>>>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>>>> Poster:       Benjamin Barrett <gogaku at IX.NETCOM.COM>
>>>> Subject:      Roasteria
>>>>
>>>>
>> -------------------------------------------------------------------------=
>>> ------
>>>>
>>>> Not found in the ADS4 or the CAE.
>>>>
>>>> "We bring people together for conversation and coffee and food,"
>>>> said
>>>> McConnell, whose cafe empire includes a roasteria on Capitol Hill,
>>>> four coffee shops in Seattle and one in Olympia.
>>>>
>>>> by Melissa Allison and Amy Martinez
>>>>
>> http://seattletimes.nwsource.com/html/retailreport/2008045842_retailrepor=
>>> t11.html
>>>>
>>>> McConnell is part owner of Caff=E9 Vita Coffee Roasting. Later in
>>>> the
>>>> article is a bit about Espresso Vivace Roasteria, which is probably
>>>> where they got the word from. Ava Roastaria uses the word as well,
>>>> probably from roaster + -ia as Italian does not seem to use this
>>>> word.
>>>> BB
>>

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