vook (video + book)

[Benjamin Zimmer]

>From today's Times:

---
http://www.nytimes.com/2009/10/01/books/01book.html
On Thursday, for instance, Simon & Schuster, the publisher of Ernest
Hemingway and Stephen King, is working with a multimedia partner to
release four “vooks,” which intersperse videos throughout electronic
text that can be read — and viewed — online or on an iPhone or iPod
Touch.
---

The term was first used in the Times back in April, but then it was capitalized:

---
http://www.nytimes.com/2009/04/05/business/05stream.html
Mr. Inman, a successful Silicon Valley entrepreneur, calls this
digital amalgam a “Vook,” (vook.tv) and the fledgling company he has
created with that name just might represent a possible future for the
beleaguered book industry.
---

Possibly modeled on "blook" (blog + book), a blend that's been around
since 2002.


--Ben Zimmer

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org