vook (video + book)

[Dennis Baron]

I saw that, and wondered how to pronounce it? Does it rhyme with book?  
(I know, cook, look, took, rook). Because for some reason my initial  
response was to rhyme it with spook or nuke.
____________________
Dennis Baron
Professor of English and Linguistics
Department of English
University of Illinois
608 S. Wright St.
Urbana, IL 61801

office: 217-244-0568
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On Oct 1, 2009, at 7:46 AM, Benjamin Zimmer wrote:

> ---------------------- Information from the mail header  
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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Benjamin Zimmer <bgzimmer at BABEL.LING.UPENN.EDU>
> Subject:      vook (video + book)
> -------------------------------------------------------------------------------
>
> From today's Times:
>
> ---
> http://www.nytimes.com/2009/10/01/books/01book.html
> On Thursday, for instance, Simon & Schuster, the publisher of Ernest
> Hemingway and Stephen King, is working with a multimedia partner to
> release four “vooks,” which intersperse videos throughout electronic
> text that can be read — and viewed — online or on an iPhone or iPod
> Touch.
> ---
>
> The term was first used in the Times back in April, but then it was  
> capitalized:
>
> ---
> http://www.nytimes.com/2009/04/05/business/05stream.html
> Mr. Inman, a successful Silicon Valley entrepreneur, calls this
> digital amalgam a “Vook,” (vook.tv) and the fledgling company he has
> created with that name just might represent a possible future for the
> beleaguered book industry.
> ---
>
> Possibly modeled on "blook" (blog + book), a blend that's been around
> since 2002.
>
>
> --Ben Zimmer
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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