blogging for pay

[Dennis Baron]

There's a new post on the Web of Language:

Blogging for pay

The Federal Trade Commission has issued new rules requiring bloggers
to disclose any compensation they may receive for product placements,
endorsements, and testimonials.

According to the FTC rules, after December 1, "the post of a blogger
who receives cash or in-kind payment to review a product is considered
an endorsement. Thus, bloggers who make an endorsement must disclose
the material connections they share with the seller of the product or
service."

Read the rest of this post, with its shocking revelations, on the Web
of Language: http://www.illinois.edu/goto/weboflanguage

And don't forget to subscribe to the Web of Language so you can get
prompt notification of new posts and comments.
____________________
Dennis Baron
Professor of English and Linguistics
Department of English
University of Illinois
608 S. Wright St.
Urbana, IL 61801

office: 217-244-0568
fax: 217-333-4321

http://www.illinois.edu/goto/debaron

read the Web of Language:
http://www.illinois.edu/goto/weboflanguage

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