(unscholarly post) Latin roots are a Bad Thing

[Mark Mandel]

Google ad for a website and book that boasts of "igniting powerful,
sustainable word of mouth movements":

     Brains on Fire - www.brainsonfire.com - No Latin Roots. No mashed
together words. Names that mean something.

I hope they're not trying to burn "palatalize". No, never mind, that would
be "igniting... word*s* of mouth movements". Or something like that.

m a m

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org