drill down on

[Dan Goncharoff]

I have known the phrase since the mid-80s in the context of database
management.

Perhaps news agencies have caught up to the rest of the business world?

DanG

On 5/4/2010 3:33 PM, Jonathan Lighter wrote:
> ---------------------- Information from the mail header -----------------------
> Sender:       American Dialect Society<ADS-L at LISTSERV.UGA.EDU>
> Poster:       Jonathan Lighter<wuxxmupp2000 at GMAIL.COM>
> Subject:      drill down on
> -------------------------------------------------------------------------------
>
> For at least the last couple of months, CNN has been affecting "drill down
> on" to replace ordinary, boring verb phrases like "report on,"
> "investigate," "turn attention to," "concentrate on," "analyze," and so
> forth.
>
> For example [http://transcripts.cnn.com/TRANSCRIPTS/1003/05/rlst.01.html]
> (March 5):
>
> "I am going to be drilling down on this fellow throughout this hour. But
> first,..."
>
> CNN is hardly alone:
> http://excelle.monster.com/benefits/articles/4543-20-worst-business-buzzwords
> already
> lists "drill down on" as one of the "20 Worst Business Buzzwords."
>
>
> JL
>
> --
> "If the truth is half as bad as I think it is, you can't handle the truth."
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>
>

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org