For better go

[victor steinbok]

Charmin has had a series of commercials that used "go" as a noun. I thought
I heard it nearly two months ago, but could not find a Charmin ad on line. I
still haven't found an accessible video, but I did see another spot on
TV--different plot, same ending, "Enjoy the go".

The derivation is fairly obvious. It's not like there is a shortage of
different versions of noun "go", but this did not come from any of them. The
OED has a bit of a fig-leaf on this:

>  1. The action of going, in various senses. Also, manner of going,
gait. rare (chiefly innonce-uses). For come and go see come n.1 2.

It's certainly an "action of going" in one sense of "go"--just not the one
intended.

Here's one version of the commercial on the "Enjoy the go" theme.
http://goo.gl/yxYsS

VS-)

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