For better go

[victor steinbok]

Obviously I *did* find a commercial on-line. Sorry about the confusion--I
left the message composition to find the video, then forgot to change the
line in 1st para.

VS-)

On Wed, Apr 27, 2011 at 6:01 PM, victor steinbok <aardvark66 at gmail.com>wrote:

> Charmin has had a series of commercials that used "go" as a noun. I thought
> I heard it nearly two months ago, but could not find a Charmin ad on line. I
> still haven't found an accessible video, but I did see another spot on
> TV--different plot, same ending, "Enjoy the go".
>
> The derivation is fairly obvious. It's not like there is a shortage of
> different versions of noun "go", but this did not come from any of them. The
> OED has a bit of a fig-leaf on this:
>
> >  1. The action of going, in various senses. Also, manner of going,
> gait. rare (chiefly innonce-uses). For come and go see come n.1 2.
>
> It's certainly an "action of going" in one sense of "go"--just not the one
> intended.
>
> Here's one version of the commercial on the "Enjoy the go" theme.
> http://goo.gl/yxYsS
>
> VS-)
>

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