rebranding

[Jonathan Lighter]

"Rebranding" was mentioned here in 2005 as it related to dreaming up new
municipal slogans.

CNN today has been talking at length about Saran Palin's "rebranding," her
presumed attempt to "rebrand (herself)," and her "rebranding (bus) tour."

It refers to improving one's public image in an obvious and profound way.

JL
--
"If the truth is half as bad as I think it is, you can't handle the truth."

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