reveal, n.

[Ben Zimmer]

On Wed, Nov 9, 2011 at 6:59 PM, Garson O'Toole wrote:
>
> Arnold Zwicky wrote:
> > section 2 of:
> >
> > http://arnoldzwicky.wordpress.com/2009/11/30/on-the-noun-watch/
>
> I have heard and read the term "the reveal" associated with stagecraft
> and magic. The archaeologist may be suggesting that the new view of
> the cleaned object is extraordinary and has a magic quality.
>
> Below is a GB example that is probably from 1964 from the world of
> public relations.
[...]

Last time this came up here, Victor Steinbok tracked down a 1952
example from Allen Funt of "Candid Camera" fame:

http://listserv.linguistlist.org/cgi-bin/wa?A2=ind1104E&L=ADS-L&P=R6638

--bgz

--
Ben Zimmer
http://benzimmer.com/

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