reveal, n.

[Jesse Sheidlower]

On Wed, Nov 09, 2011 at 08:25:07PM -0600, Ben Zimmer wrote:
> On Wed, Nov 9, 2011 at 6:59 PM, Garson O'Toole wrote:
> >
> > Arnold Zwicky wrote:
> > > section 2 of:
> > >
> > > http://arnoldzwicky.wordpress.com/2009/11/30/on-the-noun-watch/
> >
> > I have heard and read the term "the reveal" associated with stagecraft
> > and magic. The archaeologist may be suggesting that the new view of
> > the cleaned object is extraordinary and has a magic quality.
> >
> > Below is a GB example that is probably from 1964 from the world of
> > public relations.
> [...]
>
> Last time this came up here, Victor Steinbok tracked down a 1952
> example from Allen Funt of "Candid Camera" fame:
>
> http://listserv.linguistlist.org/cgi-bin/wa?A2=ind1104E&L=ADS-L&P=R6638

...which is now in the OED. Thanks, Victor!

Jesse Sheidlower
OED

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