brand = 'public image and reputation'

[Victor Steinbok]

If you're going to retail politicians, you've got to have a party brand.

     VS-)

On 11/9/2011 10:38 AM, Jonathan Lighter wrote:
> Cf. our earlier discussion of "rebranding."
>
> CNN asks a guest about Herman Cain's image problem: "At what point
> does that begin to hurt the Republican party brand?"
>
> What makes it cringe-worthy is its open suggestion - or refreshingly
> frank admission, depending on your viewpoint - that major political
> parties exist chiefly to market and sell  "products" to consumers by
> any and all legal means - rather like the manufacturers of patent
> laxatives, to choose only the most obvious example.
>
> Of course, that is what many voters want: "You can't go wrong with the
> brand you trust."
>
> JL

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