fun with phrases

[Laurence Horn]

On Oct 4, 2011, at 4:43 PM, Jonathan Lighter wrote:

> "You don't have to be crazy to *  - but it helps!"
>
> 1925 _N.Y. Times_ (Nov. 2) 20 [rev. of movie "Classified"]: One of the
> captions, written by Ralph Spence, reads: You don't have to be crazy to
> dance the Charleston, but it helps."
>

…Seems like this slogan could have combined nicely with those billboards for Levy's Rye bread to yield plausible ads for other products:

"You don't have to be Jewish to eat our gefilte fish (stuffed derma, gribenes, ptcha, etc.)--but it helps!"

LH

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