"open" n. = "opening moments of a TV program" (or film, etc.?)

[Arnold Zwicky]

On Oct 10, 2011, at 11:33 AM, Joel S. Berson wrote:

some commentary:

http://arnoldzwicky.wordpress.com/2009/11/30/on-the-noun-watch/

> ESPN's comments on their cancellation of Hank Williams Jr.'s musical
> introduction to "Monday Night Football", as quoted in the NYTimes,
> Oct. 4, 2011:
>
> " In its statement, ESPN said: 'While Hank Willams, Jr. is not an
> ESPN employee, we recognize that he is closely linked to our company
> through the open to "Monday Night Football." We are extremely
> disappointed with his comments, and as a result, we have decided to
> pull the open from tonight's telecast.' "

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