Why Pay More to Sweat Less

[Benjamin Barrett]

On Oct 30, 2011, at 4:12 PM, David Metevia wrote:

> http://www.arrid.com/
>
> Is is just me or does the question "Why pay more to sweat less?" seem
> inappropriate for a company selling antiperspirant? I want the result of
> sweating less to occur for the least amount of money. To me this implies
> that buying Arrid is cheap, but I may sweat more than if I paid more for
> some other brand.

I agree that it's poor advertising copy, but what they are saying is, "You can pay more to sweat less, or you can pay less to sweat less."

I think the difference is whether you interpret "less" to be relative to other products or less to the amount you are sweating without an antiperspirant.

Benjamin Barrett
Seattle, WA

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org