New bad-taste milestone

[Eric Nielsen]

In computer terminology "cache" can refer to a type of memory  that makes
later retrieval of data easier. Perhaps, the author had this in mind and was
being playful with cash and cache as you suggested. I've never
encountered this particular meaning outside of computerland.

Eric
On Thu, Sep 8, 2011 at 10:49 PM, Garson O'Toole
<adsgarsonotoole at gmail.com>wrote:

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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Garson O'Toole <adsgarsonotoole at GMAIL.COM>
> Subject:      Re: New bad-taste milestone
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>
> Jonathan Lighter wrote:
> >
> http://news.yahoo.com/ben-jerrys-reveals-flavor-schweddy-balls-214550438.html
>
> The AP article contains the following sentence:
>
> The ice cream flavor aims to cash in on the nod-and-a-wink premise of
> the skit, and on the cache of the show.
>
> If "cache" is replaced by "cachet" then I can understand this
> sentence. But I do not know any sense for the word cache that fits.
> The story has been reproduced at several news outlets and the spelling
> has not been altered.
>
> Accent marks could be used to make cache sound like cachet, and accent
> marks are sometimes stripped out of text. But the parallel structure
> suggests that the writer expects the reader to use the common
> pronunciation of cache which is the same as the one used for cash.
>
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