fiber etc.

[Ben Zimmer]

On Wed, Sep 21, 2011 at 10:05 AM, Laurence Horn <laurence.horn at yale.edu> wrote:
>
> --and presumably "fiber"/"fibre" (cf. "moral fiber") has won out over its rivals because it
> sounds less unappealing than either "bulk" or "roughage".  (The culmination of the craze
> for fiber/roughage was a "commercial" appearing periodically on SNL for a cereal made of
> actual pebbles; can't recall the name, but it was a very convincing spoof, as spooves go.)

Quarry?

http://snltranscripts.jt.org/76/76hquarry.phtml

--
Ben Zimmer
http://benzimmer.com/

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