You Only Live Once - YOLO

[Laurence Horn]

On Aug 26, 2012, at 2:30 PM, Charles C Doyle wrote:

> _The Dictionary of Modern Proverbs_ gives "c.1966" as the early date for "You only go around (round) once in life."
>
> "YOGA OIL," as the young people don't say.
>
> --Charlie

YOGA OIL:  I like it.  Too bad it goes against the spirit of Buddhism et al., which tend to suggest that we go around a lot more than once, albeit in different formats.

LH
>
> ________________________________________
> From: American Dialect Society [ADS-L at LISTSERV.UGA.EDU] on behalf of Laurence Horn [laurence.horn at YALE.EDU]
> Sent: Sunday, August 26, 2012 9:44 AM
>
> -------------------------------------------------------------------------------
>
> On Aug 26, 2012, at 8:48 AM, Ben Zimmer wrote:
>
>> I take a look at "YOLO" (possible WOTY candidate?) in my latest Boston
>> Globe column, citing Garson on the history of the expanded expression.
>> =20
>> http://b.globe.com/yolobz
>> =20
>> --bgz
>
> Very nice; I'd only suggest one additional data point for the =
> trajectory, the old commercial for Schlitz beer:  "You only go around =
> once in life so you've got to grab for all the gusto you can." (with =
> possible variants on the wording).  Here's one version of the commercial =
> from 1971:  http://www.youtube.com/watch?v=3DleKu2vEPvGw
> Remember, when you're out of Schlitz you're out of beer.
>
> The "gusto" spot is authoritatively ranked as high as 46th greatest =
> commercial of all time: =
> http://www.drewbabb.com/100-greatest-commercials/commercials-page-five.htm=
> .  And it's not dead; a Google search turns it up in a story about Paul =
> Ryan (http://www.journal-advocate.com/sterling-columnists/ci_21318419_), =
> and in a sermon suggesting that it (and presumably the YOLO movement =
> more generally) represents a paradigm at odds with God's =
> (http://www.faithbasedonfacts.org/main/?q=3Dnode/80).=20
>
>
> LH
>
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