double comparative commercial?

[Ben Zimmer]

On Mon, Nov 5, 2012 at 11:16 AM, Laurence Horn wrote:
>
> Can anyone (Ben, for example) remember that had some product advertised along
> the lines as something like
>
> COLD COLDER COLDERER  or
> COLD COLDER COLDEREST?

Perhaps you're thinking of the Old Spice commercial with "fresh, fresher,
freshest, freshershist":

http://www.youtube.com/watch?v=UiW_8Z90nvE

Further comparative/superlative play in advertising discussed here:

http://languagelog.ldc.upenn.edu/nll/?p=628
http://www.visualthesaurus.com/cm/wordroutes/mailbag-friday-funner-and-funnest/
http://www.visualthesaurus.com/cm/wordroutes/gains-gooder-galls-grammar-grouches/
http://nancyfriedman.typepad.com/away_with_words/2010/07/curiouser-and-curiouser.html
http://nancyfriedman.typepad.com/away_with_words/2011/09/to-er-is-human.html
http://nancyfriedman.typepad.com/away_with_words/2012/05/are-we-having-funnerer-yet.html
http://nancyfriedman.typepad.com/away_with_words/2012/05/lets-have-another-er.html

--bgz

--
Ben Zimmer
http://benzimmer.com/

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