double comparative commercial?

[Laurence Horn]

Thanks, Ben.  Yup, that was the one (although I continue to think it should have been "fresherest" rather than "freshershist").  And thanks for the links; I know some of them but not all, especially the Fritinancy blog coverage.  (The question related to a a double comparative page that we--more specifically Jim Wood--is/are putting together for the Yale Grammatical Diversity site.)

LH


On Nov 5, 2012, at 11:45 AM, Ben Zimmer wrote:

> On Mon, Nov 5, 2012 at 11:16 AM, Laurence Horn wrote:
>>
>> Can anyone (Ben, for example) remember that had some product advertised along
>> the lines as something like
>>
>> COLD COLDER COLDERER  or
>> COLD COLDER COLDEREST?
>
> Perhaps you're thinking of the Old Spice commercial with "fresh, fresher,
> freshest, freshershist":
>
> http://www.youtube.com/watch?v=UiW_8Z90nvE
>
> Further comparative/superlative play in advertising discussed here:
>
> http://languagelog.ldc.upenn.edu/nll/?p=628
> http://www.visualthesaurus.com/cm/wordroutes/mailbag-friday-funner-and-funnest/
> http://www.visualthesaurus.com/cm/wordroutes/gains-gooder-galls-grammar-grouches/
> http://nancyfriedman.typepad.com/away_with_words/2010/07/curiouser-and-curiouser.html
> http://nancyfriedman.typepad.com/away_with_words/2011/09/to-er-is-human.html
> http://nancyfriedman.typepad.com/away_with_words/2012/05/are-we-having-funnerer-yet.html
> http://nancyfriedman.typepad.com/away_with_words/2012/05/lets-have-another-er.html
>
> --bgz
>
> --
> Ben Zimmer
> http://benzimmer.com/
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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