"When the going gets tough, …"

[ADSGarson O'Toole]

I see there is an instance of the motto in Boston Herald (Boston, MA)
on October 10, 1949. The search continues.

Garson

On Fri, Apr 12, 2013 at 1:41 PM, ADSGarson O'Toole
<adsgarsonotoole at gmail.com> wrote:
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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       ADSGarson O'Toole <adsgarsonotoole at GMAIL.COM>
> Subject:      =?windows-1252?Q?Re=3A_=22When_the_going_gets_tough=2C=85=22?=
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>
> The Dictionary of Modern Proverbs compiled by Charles Clay Doyle,
> Wolfgang Mieder, and Fred R. Shapiro and the Yale Book of Quotations
> have an excellent cite in May 4, 1954 (as noted by Charlie and Ben).
>
> Here is an interesting earlier version of the motto that does not
> quite conform to the antimetabole pattern.
>
> [ref] 1951 July 26, The Courier (Brookfield Courier), (Freestanding
> unattributed statement), Quote Page 8, Column 7, Brookfield, New York.
> [/ref]
>
> [Begin excerpt]
> When the going gets tough the tough keep going.
> [End excerpt]
>
> Garson
>
> On Fri, Apr 12, 2013 at 11:44 AM, Arnold Zwicky <zwicky at stanford.edu> wrote:
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>> Poster:       Arnold Zwicky <zwicky at STANFORD.EDU>
>> Subject:      =?windows-1252?Q?=22When_the_going_gets_tough=2C=85=22?=
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>>
>> "the tough get going". This proverb figures in a posting on a Zippy cartoon, here:
>>   http://arnoldzwicky.wordpress.com/2013/04/12/body-language-and-lithuanians/
>>
>> in that posting, i quote Wikipedia speculations about the source.  i can't at the moment locate my copy of the Dictionary of Modern Proverbs, so i don't know if it's in there.  anyone have the skinny on the proverb?
>>
>> arnold
>>
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