"Boston Strong"

[Jonathan Lighter]

Around 2006 the U.S. Army launched a media campaign promising to make
enlistees "Army Strong."  It may be still be current, but I haven't noticed
it on TV in some time.

On February 13 the Purina company appears to have sought trademark status
for the phrase "Dog Chow Strong"
http://www.markhound.com/trademark/search/G589b8xjG

TV commercials began urging people to make their pooches "Dog Chow Strong"
within the last two weeks.

JL

--
"If the truth is half as bad as I think it is, you can't handle the truth."

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