"Boston Strong"

[Ben Zimmer]

There was some discussion of the "Army Strong" slogan on Language Log
back in '06:

http://itre.cis.upenn.edu/~myl/languagelog/archives/003903.html
http://itre.cis.upenn.edu/~myl/languagelog/archives/003906.html

On Mon, Apr 29, 2013 at 11:45 AM, Jonathan Lighter wrote:
>
> Around 2006 the U.S. Army launched a media campaign promising to make
> enlistees "Army Strong."  It may be still be current, but I haven't noticed
> it on TV in some time.
>
> On February 13 the Purina company appears to have sought trademark status
> for the phrase "Dog Chow Strong"
> http://www.markhound.com/trademark/search/G589b8xjG
>
> TV commercials began urging people to make their pooches "Dog Chow Strong"
> within the last two weeks.

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