"Boston Strong"

[Dave Wilton]

I first noted "Jersey Strong" in the wake of Superstorm Sandy, and having
just visited the shore last week, can attest that it's seen all over the
place there.

I've found a Google Groups post that uses "Jersey Strong" from June 2010 in
reference to runners, "We got a lot of fist pumpers out here trying to stay
Jersey Strong..."
https://groups.google.com/d/msg/huaraches/uy-cnaLLkwU/3jK3QasglQAJ



-----Original Message-----
From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU] On Behalf Of
Ben Zimmer
Sent: Monday, April 29, 2013 11:58 AM
To: ADS-L at LISTSERV.UGA.EDU
Subject: Re: "Boston Strong"

There was some discussion of the "Army Strong" slogan on Language Log back
in '06:

http://itre.cis.upenn.edu/~myl/languagelog/archives/003903.html
http://itre.cis.upenn.edu/~myl/languagelog/archives/003906.html

On Mon, Apr 29, 2013 at 11:45 AM, Jonathan Lighter wrote:
>
> Around 2006 the U.S. Army launched a media campaign promising to make
> enlistees "Army Strong."  It may be still be current, but I haven't
> noticed it on TV in some time.
>
> On February 13 the Purina company appears to have sought trademark
> status for the phrase "Dog Chow Strong"
> http://www.markhound.com/trademark/search/G589b8xjG
>
> TV commercials began urging people to make their pooches "Dog Chow Strong"
> within the last two weeks.

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