Retronym alert ("Physical store")

Laurence Horn laurence.horn at YALE.EDU
Fri Dec 20 14:09:35 UTC 2013

“I never thought something like this could happen at a *physical* store”
—Possible victim of Target security breach of credit card info, quoted on ABC World News Tonight 12.19.13

And a couple of other interviewees on this story use the same term.  Ou sont les "brick-and-mortar stores" d'antan?  (Another alternate would be "actual store", but the "physical store" version seems more echt-retronymic, along the lines of "acoustic guitar" and "analog watch".)


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