humble brag

Ben Zimmer bgzimmer at GMAIL.COM
Sat Dec 21 15:17:38 UTC 2013

"Humblebrag" won as Most Useful in the 2011 ADS WOTY voting, losing
out to "occupy" as the overall winner.

We covered it in the Spring 2012 installment of "Among the New Words"
and included a cite referring to the "NCIS:LA" usage:

On Sat, Dec 21, 2013 at 8:03 AM, Victor Steinbok <aardvark66 at> wrote:
> Did anything happen with that nomination? There was an explanatory
> appearance of "humblebrag" in NCIS Los Angeles early in 2011 (which I
> noticed in an recent re-run).
> (February 23, 2011)
>> The "humble brag" references were hilarious. You know people who do
>> this if you think about it. I am absolutely calling them out using
>> this phrase next time.
> The two earliest UD mentions are from the same date, one directly
> quoting the show:
>> Person 1: The referee tripped over my feet last night AT THE LAKERS GAME.
>> Person 2: Wow. Thanks for the Humble Brag.
>      VS-)
> On 4/21/2011 3:55 PM, Ben Zimmer wrote:
>> WOTY contender?
>> ---
>> Whether we like it or not, and especially on social media, we're all
>> self-promoters, broadcasting even our quasi-achievements to every
>> friend and follower.
>> In response, Harris Wittels, a standup comedian and a writer on the
>> NBC series "Parks and Recreation," created a Twitter feed called
>> Humblebrag, which compiles examples of the offense...
>> [Wittels:] "Humblebrag is a Twitter account I started where I re-tweet
>> people who have committed flagrant humble brags. And a humble brag is
>> basically a specific type of bragging that masks the brag in a
>> faux-humble guise."
>> ---
>> --bgz
> ------------------------------------------------------------
> The American Dialect Society -

Ben Zimmer

The American Dialect Society -

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