"to drive gate"--new construction?

[Laurence Horn]

Heard on ESPN sports talk radio, Colin Cowherd:  "Cano doesn't drive gate"

--standing in for the more established "doesn't put fannies in the seats".   Cano's purported failing as a draw for attendance functions as an argument for why the Yankees shouldn't spend a huge amount to retain their now free-agent second baseman, who has been seeking a $300 million contract.  I'm assuming "to drive gate" (with "gate" turning into a mass noun) is like (and maybe inspired by) expressions like "to move product", as in

"Sure we all love the warm-fuzzy memories of our Twinkies-past, but nostalgia alone doesn't move product."
http://www.kingstoncommunitynews.com/lifestyle/217439591.html


Anyone familiar with "drive/doesn't drive gate" or any analogues?

LH

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org