"I'd tap that"

[Dan Goncharoff]

Is this a new use of the word "tap"?

Here's how Zipcar describes it:
"Walk to the car and hold your Zipcard to the windshield. Ta da. The doors
will unlock and it’s all yours."
http://www.zipcar.com/

Their new ad campaign is based on misunderstanding the sexual use of "tap":
http://www.zipcar.com/idtapthat

DanG

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