"I'd tap that"

[Jonathan Lighter]

> based on misunderstanding

Surely not by the extremely competent and professional adpersons.

JL

On Wed, Oct 1, 2014 at 6:25 PM, Dan Goncharoff <thegonch at gmail.com> wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Dan Goncharoff <thegonch at GMAIL.COM>
> Subject:      "I'd tap that"
>
> -------------------------------------------------------------------------------
>
> Is this a new use of the word "tap"?
>
> Here's how Zipcar describes it:
> "Walk to the car and hold your Zipcard to the windshield. Ta da. The doors
> will unlock and it=E2=80=99s all yours."
> http://www.zipcar.com/
>
> Their new ad campaign is based on misunderstanding the sexual use of "tap":
> http://www.zipcar.com/idtapthat
>
> DanG
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org