"I'd tap that"

victor steinbok aardvark66 at GMAIL.COM
Thu Oct 2 14:57:10 UTC 2014

I doubt very much it's a misunderstanding. If anything, they're kiting on
the "usual" meaning.


On Oct 1, 2014 6:35 PM, "Dan Goncharoff" <thegonch at gmail.com> wrote:
> Is this a new use of the word "tap"?
> Here's how Zipcar describes it:
> "Walk to the car and hold your Zipcard to the windshield. Ta da. The doors
> will unlock and it=E2=80=99s all yours."
> http://www.zipcar.com/
> Their new ad campaign is based on misunderstanding the sexual use of
> http://www.zipcar.com/idtapthat
> DanG

The American Dialect Society - http://www.americandialect.org

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