"I'd tap that"

[Dan Goncharoff]

Quite so. I was thinking about the characters in the ads, not the creators.

DanG

On Thu, Oct 2, 2014 at 10:57 AM, victor steinbok <aardvark66 at gmail.com>
wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       victor steinbok <aardvark66 at GMAIL.COM>
> Subject:      Re: "I'd tap that"
>
> -------------------------------------------------------------------------------
>
> I doubt very much it's a misunderstanding. If anything, they're kiting on
> the "usual" meaning.
>
> VS-)
>
> On Oct 1, 2014 6:35 PM, "Dan Goncharoff" <thegonch at gmail.com> wrote:
> >
> > Is this a new use of the word "tap"?
> >
> > Here's how Zipcar describes it:
> > "Walk to the car and hold your Zipcard to the windshield. Ta da. The
> doors
> > will unlock and it=E2=80=99s all yours."
> > http://www.zipcar.com/
> >
> > Their new ad campaign is based on misunderstanding the sexual use of
> "tap":
> > http://www.zipcar.com/idtapthat
> >
> > DanG
>
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