"What's not to love?"

Mon Sep 29 18:14:41 UTC 2014

The Phrase Finder website has an entry for the expressions:

What's not to like?
What's not to love?
http://www.phrases.org.uk/meanings/whats-not-to-like.html

"So what's not to like?" appeared in The Dunkirk Evening Observer in
September 1963 according to the website. The VW advertising campaign
of 1974 was also pointed to for the phrase "what's not to love".

Garson

On Mon, Sep 29, 2014 at 12:48 PM, Jonathan Lighter
<wuxxmupp2000 at gmail.com> wrote:
> ---------------------- Information from the mail header -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> Subject:      Re: "What's not to love?"
> -------------------------------------------------------------------------------
>
> 1974 _Mobile Register_ (July 21) 95  [NewsBank]: The Love Bug [Volkswagen].
> At a special, low $2499; what's not to love?
>
> 1980 _Seattle Daily Times_ (Feb. 14) 71: What's not to love about a
> catatonic schizophrenic?
>
> JL
>
> On Sun, Apr 29, 2012 at 8:11 PM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
> wrote:
>
>> ---------------------- Information from the mail header
>> -----------------------
>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
>> Subject:      "What's not to love?"
>>
>> -------------------------------------------------------------------------------
>>
>> Another advertising cliche'. GB alleges an ex. in 1965, but I'm skeptical.
>>  Maybe 1975 or later.
>>
>> JL
>>
>> --
>> "If the truth is half as bad as I think it is, you can't handle the truth."
>>
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>> The American Dialect Society - http://www.americandialect.org
>>
>
>
>
> --
> "If the truth is half as bad as I think it is, you can't handle the truth."
>
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> The American Dialect Society - http://www.americandialect.org

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