"What's not to love?"

[ADSGarson O'Toole]

Here's a 1965 cite for "what's not to love?" (I only looked in
GenealogyBank and GB.)

Date: November 21, 1965
Newspaper: Evening Star
Article: Glowing Exhibition at Phillips Now
Author: Frank Getlein (Art Critic of The Star)
Newspaper Location: Washington (DC), District of Columbia
Quote Page: D3, Column: 1
Database: GenealogyBank

[Begin excerpt]
Paris Paintings

This is precisely how Loren
MacIver paints her pictures.

Take the city of Paris.
Sizzling or dizzling, what's not
to love? Here is how MacIver
loves it:
[End excerpt]

On Mon, Sep 29, 2014 at 2:14 PM, ADSGarson O'Toole
<adsgarsonotoole at gmail.com> wrote:
> ---------------------- Information from the mail header -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       ADSGarson O'Toole <adsgarsonotoole at GMAIL.COM>
> Subject:      Re: "What's not to love?"
> -------------------------------------------------------------------------------
>
> The Phrase Finder website has an entry for the expressions:
>
> What's not to like?
> What's not to love?
> http://www.phrases.org.uk/meanings/whats-not-to-like.html
>
> "So what's not to like?" appeared in The Dunkirk Evening Observer in
> September 1963 according to the website. The VW advertising campaign
> of 1974 was also pointed to for the phrase "what's not to love".
>
> Garson
>
>
> On Mon, Sep 29, 2014 at 12:48 PM, Jonathan Lighter
> <wuxxmupp2000 at gmail.com> wrote:
>> ---------------------- Information from the mail header -----------------------
>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
>> Subject:      Re: "What's not to love?"
>> -------------------------------------------------------------------------------
>>
>> 1974 _Mobile Register_ (July 21) 95  [NewsBank]: The Love Bug [Volkswagen].
>> At a special, low $2499; what's not to love?
>>
>> 1980 _Seattle Daily Times_ (Feb. 14) 71: What's not to love about a
>> catatonic schizophrenic?
>>
>> JL
>>
>> On Sun, Apr 29, 2012 at 8:11 PM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
>> wrote:
>>
>>> ---------------------- Information from the mail header
>>> -----------------------
>>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>>> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
>>> Subject:      "What's not to love?"
>>>
>>> -------------------------------------------------------------------------------
>>>
>>> Another advertising cliche'. GB alleges an ex. in 1965, but I'm skeptical.
>>>  Maybe 1975 or later.
>>>
>>> JL
>>>
>>> --
>>> "If the truth is half as bad as I think it is, you can't handle the truth."
>>>
>>> ------------------------------------------------------------
>>> The American Dialect Society - http://www.americandialect.org
>>>
>>
>>
>>
>> --
>> "If the truth is half as bad as I think it is, you can't handle the truth."
>>
>> ------------------------------------------------------------
>> The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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