"What's not to love?"

[ADSGarson O'Toole]

Apparently "What's not to love?" was in a high-profile 1957 book.

Year: 1957
Title: Rally Round The Flag, Boys!
Author: Max Shulman
Page 8 and 9 (according to GB)
Database: Google Books snippet unverified

[Begin excerpt]
Here, obviously, was a
girl of passion and fire. Now it remained to find out
just what it was she was passionate and fiery about.
"I'm not quite sure I follow you," he said.
"Do you love children?"
"What's not to love?"
"Exactly. How can you help loveing those sweet,
innocent little things, so full of trust and affection,...
[End excerpt]

Garson

On Mon, Sep 29, 2014 at 2:50 PM, ADSGarson O'Toole
<adsgarsonotoole at gmail.com> wrote:
> Here's a 1965 cite for "what's not to love?" (I only looked in
> GenealogyBank and GB.)
>
> Date: November 21, 1965
> Newspaper: Evening Star
> Article: Glowing Exhibition at Phillips Now
> Author: Frank Getlein (Art Critic of The Star)
> Newspaper Location: Washington (DC), District of Columbia
> Quote Page: D3, Column: 1
> Database: GenealogyBank
>
> [Begin excerpt]
> Paris Paintings
>
> This is precisely how Loren
> MacIver paints her pictures.
>
> Take the city of Paris.
> Sizzling or dizzling, what's not
> to love? Here is how MacIver
> loves it:
> [End excerpt]
>
> On Mon, Sep 29, 2014 at 2:14 PM, ADSGarson O'Toole
> <adsgarsonotoole at gmail.com> wrote:
>> ---------------------- Information from the mail header -----------------------
>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>> Poster:       ADSGarson O'Toole <adsgarsonotoole at GMAIL.COM>
>> Subject:      Re: "What's not to love?"
>> -------------------------------------------------------------------------------
>>
>> The Phrase Finder website has an entry for the expressions:
>>
>> What's not to like?
>> What's not to love?
>> http://www.phrases.org.uk/meanings/whats-not-to-like.html
>>
>> "So what's not to like?" appeared in The Dunkirk Evening Observer in
>> September 1963 according to the website. The VW advertising campaign
>> of 1974 was also pointed to for the phrase "what's not to love".
>>
>> Garson
>>
>>
>> On Mon, Sep 29, 2014 at 12:48 PM, Jonathan Lighter
>> <wuxxmupp2000 at gmail.com> wrote:
>>> ---------------------- Information from the mail header -----------------------
>>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>>> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
>>> Subject:      Re: "What's not to love?"
>>> -------------------------------------------------------------------------------
>>>
>>> 1974 _Mobile Register_ (July 21) 95  [NewsBank]: The Love Bug [Volkswagen].
>>> At a special, low $2499; what's not to love?
>>>
>>> 1980 _Seattle Daily Times_ (Feb. 14) 71: What's not to love about a
>>> catatonic schizophrenic?
>>>
>>> JL
>>>
>>> On Sun, Apr 29, 2012 at 8:11 PM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
>>> wrote:
>>>
>>>> ---------------------- Information from the mail header
>>>> -----------------------
>>>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>>>> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
>>>> Subject:      "What's not to love?"
>>>>
>>>> -------------------------------------------------------------------------------
>>>>
>>>> Another advertising cliche'. GB alleges an ex. in 1965, but I'm skeptical.
>>>>  Maybe 1975 or later.
>>>>
>>>> JL
>>>>
>>>> --
>>>> "If the truth is half as bad as I think it is, you can't handle the truth."
>>>>
>>>> ------------------------------------------------------------
>>>> The American Dialect Society - http://www.americandialect.org
>>>>
>>>
>>>
>>>
>>> --
>>> "If the truth is half as bad as I think it is, you can't handle the truth."
>>>
>>> ------------------------------------------------------------
>>> The American Dialect Society - http://www.americandialect.org
>>
>> ------------------------------------------------------------
>> The American Dialect Society - http://www.americandialect.org

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