[Ads-l] "We ARE x !"

[Dan Goncharoff]

Unless you're a hipster:

Opinion: How did Pabst Blue Ribbon become a hipster favorite?
http://www.marketwatch.com/story/whatll-you-have-not-a-pabst-blue-ribbon-2015-07-16

But then

Is PBR still cool? America's hipster beer is slowing down
http://money.cnn.com/2015/06/30/investing/pbr-beer-sales-growth/

DanG

On Thu, Oct 22, 2015 at 3:57 PM, Laurence Horn <laurence.horn at yale.edu>
wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Laurence Horn <laurence.horn at YALE.EDU>
> Subject:      Re: "We ARE x !"
>
> -------------------------------------------------------------------------------
>
> > On Oct 22, 2015, at 3:39 PM, W Brewer <brewerwa at GMAIL.COM> wrote:
> >=20
> > Wir sind Pabst!
> > When Joseph Aloisius Ratzinger became Pope Benedict XVI, colleague =
> Reinhard
> > Duessel told me of that chant from the Heimat. Strikes me as stronger =
> than
> > <Habemus Papam> 'we have a pope': <Wir sind Pabst> lit. 'we are Pope', =
> as
> > if to say, 'we not only HAVE a pope, he's one of US!'  (Different from
> > <*Popes R Us>, which might have been an old Italian slogan.)
> >     I told Reinhard that <Wir sind Pabst> sounded more like a beer
> > commercial. He didn't get it.
> >=20
> Or a cheer at Camp Randall, the rocking home field of Wisconsin Badgers =
> football.  For some reason I couldn't fathom while I was living in =
> Madison, PBR was the brew of choice there.  That was over 30 years ago, =
> though--maybe the chant now is "Wir sind nicht mehr Pabst": =20
> cf. =
> http://alles-schallundrauch.blogspot.com/2013/02/wir-sind-nicht-mehr-papst=
> .html     =20
>
> LH=
>
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