[Ads-l] Google "Don't Be Evil" Motto

[Shapiro, Fred]

The earliest occurrence on LexisNexis of Google's motto "Don't be evil" is a Dec. 24, 2002 article quoting Sergey Brin using it.  I would welcome any help in tracing this motto back before then.  I know of the information on Wikipedia, but I want to trace the earliest findable primary or secondary citation for this motto.

Fred Shapiro
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The American Dialect Society - http://www.americandialect.org