[Ads-l] new cliche'

[Jonathan Lighter]

A Jaguar XF commercial warns against speaking in cliche's.  The example is
somebody at a business lunch saying, "Sometimes you gotta keep the chimp in
the cage."

Google turns up one from 2008.

And a handful since then.

It seems not to have anything to do with the Republican primaries, however.

JL

-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

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The American Dialect Society - http://www.americandialect.org