[Ads-l] Antedating of "Blurb"
Shapiro, Fred
fred.shapiro at YALE.EDU
Tue Oct 4 19:55:18 UTC 2016
The OED's first use for the word "blurb" is dated 1914, from a book by humorist Gelett Burgess. In 2010 Garson O'Toole contributed a fascinating posting to this list in which he pushed the word back to 1907.
I believe that the actual coinage of "blurb" was on a dust jacket for Burgess' 1906 book _Are You a Bromide?_. The Library of Congress website has an image of a jacket, using "blurb", that is often referred to as constituting the coinage in 1907, but the Library of Congress's own metadata for their image seems to point to a dating post-1913, perhaps even 1940.
I contacted Peter Harrington, a leading rare book dealer in England who currently has a 1906 copy of _Are You a Bromide?_. They confirmed that their copy has the original dust jacket using "blurb" and that the dust jacket should be dated 1906. Below is the antedating citation:
1906 Gelett Burgess _Are You a Bromide?_ (dust jacket) YES, this is a "BLURB"! All the Other Publishers commit them. Why Shouldn't We? ... MISS BELINDA BLURB IN THE ACT OF BLURBING ... This book has 42-carat THRILLS in it. It fairly BURBLES. Ask the man at the counter what HE thinks of it! He's seem Janice Meredith faded to a mauve magenta. He's seen BLURBS before, and he's dead wise.
Fred Shapiro
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