[Ads-l] have, n.

[Jonathan Lighter]

More to the point, the stress was on "have," hence my belief that it was a
noun.

Why couldn't one also have a "great have" and maybe even an "important
have"?

Cf. "a good get."

JL

On Sat, Oct 15, 2016 at 12:26 PM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
wrote:

> He didn't pronounce the hyphen.
>
> JL
>
> On Sat, Oct 15, 2016 at 11:58 AM, Dan Goncharoff <thegonch at gmail.com>
> wrote:
>
>> Could he have said, "a nice-have"?
>>
>> I am familiar with "nice-have", a shortening of "nice-to-have", as a
>> contrast to "must-have" in social media marketing lingo.
>>
>> Here's an example from 2012:
>>
>> *AXUG** - From A Nice-Have To Must-Have: Social Media For Microsoft
>> Dynamics Community Members*
>> http://dynamics-ax.blogspot.com/2012/02/axug-from-nice-have-
>> to-must-have-social.html
>>
>> On Oct 15, 2016 11:35 AM, "Jonathan Lighter" <wuxxmupp2000 at gmail.com>
>> wrote:
>>
>> He absolutely said "a nice have."
>>
>> JL
>>
>> On Sat, Oct 15, 2016 at 10:49 AM, Ben Zimmer <bgzimmer at gmail.com> wrote:
>>
>> > Interesting. "Nice have" appears to be a variation on nominal
>> > "nice-to-have," which is contrasted in marketing speak with
>> "need-to-have"
>> > or (more traditionally) "must-have."
>> >
>> > Unless the marketing consultant actually said "nice-to-have" and JL
>> > misheard it?
>> >
>> > On Sat, Oct 15, 2016 at 6:01 AM, Jonathan Lighter <
>> wuxxmupp2000 at gmail.com>
>> > wrote:
>> >
>> > > Marketing consultant on MSNBC:
>> > >
>> > > "Content has gone from being a nice have to people saying content is
>> king
>> > > to now [when] really content is air."
>> > >
>> > >
>> > >
>> >
>> > ------------------------------------------------------------
>> > The American Dialect Society - http://www.americandialect.org
>> >
>>
>>
>>
>> --
>> "If the truth is half as bad as I think it is, you can't handle the
>> truth."
>>
>> ------------------------------------------------------------
>> The American Dialect Society - http://www.americandialect.org
>>
>> ------------------------------------------------------------
>> The American Dialect Society - http://www.americandialect.org
>>
>
>
>
> --
> "If the truth is half as bad as I think it is, you can't handle the truth."
>



-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org