[Ads-l] have, n.

Laurence Horn laurence.horn at YALE.EDU
Sat Oct 15 14:30:26 EDT 2016


Here's one from 2012:

Exporting raw data into Excel may be a 'nice have', but then converting thousands of lines of raw inventory data into an executive summary may lead you to...

from an actual book:
ISO19770-1:2012 SAM Process Guidance: A kick-start to your SAM programme

By Rory Canavan

Googling "a nice have" pulls up others, although mostly false hits.

LH 


> On Oct 15, 2016, at 4:49 PM, Ben Zimmer <bgzimmer at gmail.com> wrote:
> 
> Interesting. "Nice have" appears to be a variation on nominal
> "nice-to-have," which is contrasted in marketing speak with "need-to-have"
> or (more traditionally) "must-have."
> 
> Unless the marketing consultant actually said "nice-to-have" and JL
> misheard it?
> 
> On Sat, Oct 15, 2016 at 6:01 AM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
> wrote:
> 
>> Marketing consultant on MSNBC:
>> 
>> "Content has gone from being a nice have to people saying content is king
>> to now [when] really content is air."
>> 
>> 
>> 
> 
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