[Ads-l] have, n.

Laurence Horn laurence.horn at YALE.EDU
Sat Oct 15 18:30:26 UTC 2016

Here's one from 2012:

Exporting raw data into Excel may be a 'nice have', but then converting thousands of lines of raw inventory data into an executive summary may lead you to...

from an actual book:
ISO19770-1:2012 SAM Process Guidance: A kick-start to your SAM programme

By Rory Canavan

Googling "a nice have" pulls up others, although mostly false hits.


> On Oct 15, 2016, at 4:49 PM, Ben Zimmer <bgzimmer at gmail.com> wrote:
> Interesting. "Nice have" appears to be a variation on nominal
> "nice-to-have," which is contrasted in marketing speak with "need-to-have"
> or (more traditionally) "must-have."
> Unless the marketing consultant actually said "nice-to-have" and JL
> misheard it?
> On Sat, Oct 15, 2016 at 6:01 AM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
> wrote:
>> Marketing consultant on MSNBC:
>> "Content has gone from being a nice have to people saying content is king
>> to now [when] really content is air."
> ------------------------------------------------------------
> The American Dialect Society - https://urldefense.proofpoint.com/v2/url?u=http-3A__www.americandialect.org&d=CwIBaQ&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=wFp3X4Mu39hB2bf13gtz0ZpW1TsSxPIWYiZRsMFFaLQ&m=W-enlP5OJ4g1j-2GRriLkqbTqdRKGPZPPuqxeEVZgdg&s=JSOdgdOITrIfQOUddJNJCFG7pRCEl0l06AsGjZak-_k&e= 

The American Dialect Society - http://www.americandialect.org

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